Establish a system of discounts/bonuses/incentives for guests who bring their own to-go mugs for their drinks. (For example: offering a 2 hryvnia discount for drinks served in the guest’s own to-go mug; providing a free snack with drinks served in a reusable to-go mug; and so on.)
Display promotional materials about this program in the shop, in particular stickers and informational material that we are happy to give you.
Inform guests about the program via personal communication.
Share information about the program in the shop’s communication channels (website, social media, PR activities, and events).